Visiting Lecturer Rob Howsam

Rob owns a Graphic Design studio in London called Purpose. Purpose is a medium-sized studio and have an impressive list of clients.


Notes from seminar:

Clients – Howsam says that clients help them communicate more effectively. He sees himself as a translator, who uses his design skills to help clients articulate and communicate key messages, helping brands connect with their audience.

Howsam had based his seminar on design work Purpose have done for different clients. This was very useful and inspiring for me as a graphic designer! Out of all the existing design agencies in the UK, Purpose has been ranked as the 38th best design agency. By seeing their work this is very understandable. All their design work are based on highly original ideas and have been very nicely executed.

The project which was most appealing to me was a magazine and a re-branding for a farming business named 60/40. In this project they gave the company a very modern and competitive look. Howsam spoke about this project as he had really enjoyed working on it and mentioned that working on a pitch given by Gucci or Kate Moss might sound great, but in his opinion these are pitches that every graphic designer out there could be working on. What intrigues him most is pitches which tend to sound boring at first, but get more interesting while working on them.

Howsam also talked about the process graduates have to go trough when applying for jobs. In most cases it is a vice decision to apply for internships and look for jobs as you are working. An advice given by him is to send work and CVs digitally, this because it is easy to forward to others who it might concern, and because the ones going through the work sent to them do not have much time to look trough it. He also mentioned that it is much better to send off two really good pieces of work, than 10 average pieces.

Overall I think this session was very useful for me to go to. The presentation was about all the things I have an interest for.


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