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APOCALYPSE
Daniel Bolliger
, he is an art director and photographer, born in 1976, lives and works in Zurich, Berlin and London/New York, this editorial is called Apocalypse
Sadak Summer 2012. The whole concept of the brand is based on tradition, ethnography, anthropology, history, and clothing. They try to incorporate various ideas from preceding time periods, researching the function of the clothing made and worn during a particular time period, often using mystical and poetic stories associated with the clothing.

It’s the end of the world as we know it and I feel fine.
REM, It’s the End of the World As We Know It

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